[FW-ITA-05] Online Marketing
(Kröll, M. / Lamprou, M.)
The initial question for the fifth learning sprint of the founder workshop is as follows: How do I work out a social media strategy (see Figure 1)?
This learning sprint has the following learning objectives:
The mentees can…
- …understand what the first steps to building a successful communication channel are.
- …explain how existing IT solutions can be used effectively or simple IT solutions can be created on their own, and how the effectiveness of IT-supported communication can be increased.
- …explain what is central to the use of social media
- …assess the circumstances under which the use of social media is advantageous for one’s own business idea.
Contenuto dello Sprint
|5.1. Customer-centric website|
|5.1. Customer-centric website Copy||SCADUTO|
|Your own website Copy||UNLIMITED|
|5.2. Social Media Marketing|
|5.2. Social Media Marketing Copy||Illimitato|
|Your social media strategy Copy||UNLIMITED|