Mentori
[FW-ITA-02] Market/Competition
(Kröll, M.)
The initial question for the second learning sprint of the Founder’s workshop is as follows: How do the relevant market situations look against the background of the business idea (see figure 1)?
3PARTECIPANTI ISCRITTI
When analysing the market, Porters become so-called 5 forces (Porter, 1980) considered in more detail (see Fig. 2). The more the market success is threatened by one or more of these competitive forces, the more unattractive the industry under consideration and the more difficult it is to achieve a sustainable advantage over the competition.
Learning objectives:
This learning sprint has the following learning objectives:
The mentees can …
- … explain the industry structure analysis according to Porter using the example of your business idea.
- … analyse their market access as well as their positioning on the market with the help of the 5 forces model according to Porter.
Contenuto dello Sprint
| 2.1. Industry structure analysis according to Porter's 5 Forces | |||
| Porter’s 5 Forces Copy | SCADUTO | ||
| 2.1.1. Competition from new providers | |||
| Competition from new suppliers Copy | 1 mese, 1 settimana | ||
| Competitors Copy | 2 anni, 9 mesi | ||
| 2.1.2. Bargaining power of buyers | |||
| Bargaining power of the buyers (customers) Copy | 2 anni, 9 mesi | ||
| Customers Copy | 2 anni, 9 mesi | ||
| 2.1.3. Bargaining power of suppliers | |||
| Bargaining power of suppliers Copy | 2 anni, 9 mesi | ||
| Suppliers Copy | UNLIMITED | ||
| 2.1.4. Competition from replacement products / services | |||
| Competition from substitute products/services Copy | 2 anni, 9 mesi | ||
| substitute products/services Copy | UNLIMITED | ||
| 2.1.5. Intensity of competition between current providers | |||
| Intensity of competition between existing suppliers Copy | 2 anni, 9 mesi | ||
| Competition between existing suppliers Copy | UNLIMITED | ||
| Examples | |||
| Example: Introduction of a new coffee product at Starbucks Copy | 2 anni, 9 mesi | ||
| Example Copy | 2 anni, 9 mesi | ||
| 2.2. Resource-oriented approach | |||
| The resource-oriented approach Copy | SCADUTO | ||
| Own resources Copy | UNLIMITED | ||
| Example Copy | 2 anni, 9 mesi | ||
