[FW-HU-01] Business idea

The initial question for the first learning sprint of the Founders’ Workshop is the following: How can the product or service be described in more detail so that it is easy for a layperson or potential customer to understand (see figure 1)?


    The basis for starting a successful business is to find a new business idea with a high potential for development and success. If you have gone through the learning project “Employment Radar”, then you have learned how to identify the possible potential for a new business idea in a region. However, regardless of this, you can first try to develop a new business idea by thinking about the economic situation in your area.

    Learning Objectives

    The mentees…

    • develop their business idea by working out the features and characteristics of their product/service.
    • explain their target group as well as the benefits for the customer, taking into account the unique selling proposition.
    • relate their business idea to the Sustainable Development Goals and identify action derivations for their company.
    • design their product/service name as well as their company logo.

    Sprint tartalom

    1.1 Product/Service
    Product/Service Copy Korlátlan
    Product distinction Copy 2 óra, 46 perc
    1.2. Potential customer groups
    Potential Customer Groups Copy Korlátlan
    Target Groups Copy 2 óra, 46 perc
    1.3. Benefit for the customer
    Benefit for the Customer Copy Korlátlan
    Benefit for the Customer Copy 2 óra, 46 perc
    1.4. Unique selling proposition
    Unique selling proposition Copy Korlátlan
    USP Copy 2 óra, 46 perc
    1.5. Sustainability goals
    Sustainability goals Copy Korlátlan
    Sustainability goals Copy 2 óra, 46 perc
    1.6. Product name/brand and company logo
    Product Name/Brand and Company Logo Copy Korlátlan
    Product name / brand and company logo Copy 2 óra, 46 perc
    Example Copy LEJÁRT
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