[FW-ESP-04] Marketing
(Kröll, M. )

The initial question for the fourth learning sprint of the founder workshop is as follows: Which marketing strategy proves advantageous for the implementation of the product or service (see figure 1)?

2 PARTICIPANTS ENROLLED

Marketing is about issues related to your product, price, distribution and communication policies (see figure 2). The development of a marketing plan is beneficial and an important core element of your business concept.

Figure 2: The 4-P model, Learning Sprint 4

 

 

LEARNING OBJECTIVES

This learning sprint has the following learning objectives:

The mentees can…

  • … name and explain the instruments of marketing.
  • … carry out an analysis using the marketing mix.
  • …work out which points are relevant for a beneficial communication strategy between you and your business idea and the (potential) customers.
  • … explain the ways in which contact can be established with (potential) customers.

Sprint Content

4.1. Product/Service Policy
4.1. Product/Service Policy Copy Unlimited
Features & customer expectations of your product Copy UNLIMITED
4.2. The Pricing Policy
4.2. The Pricing Policy Copy Unlimited
pricing and break-even analysis Copy UNLIMITED
4.3. Distribution Policy
4.3. Distribution Policy Copy Unlimited
Advantageous distribution channels Copy UNLIMITED
4.4. Communication Policy
4.4. Communication Policy Copy EXPIRED
How to disseminate your business idea Copy UNLIMITED
Example "Superfood Bistro"
Example Copy EXPIRED
PRIVATE SPRINT
  • ACCESO ILIMITADO
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