[FW-ESP-03] Corporate Strategy
(Kröll, M. )

The initial question for the third learning sprint of the start-up workshop is as follows: What strategy and vision do you use to lead your company to success (see figure 1)?


After you have analysed both the corporate environment (focus on external environment) and identified your resources and their properties (as an in-house approach) in the previous learning sprint, it will now be a matter of putting your idea to the test by doing a SWOT analysis perform (Fig. 2). In this you will deal with the strengths and weaknesses as well as the opportunities and risks of your business idea.


This learning sprint has the following learning objectives:

The mentees can …

  • … explain the SWOT analysis as well as the procedure of a SWOT analysis.
  • … analyse the strengths, weaknesses, risks and opportunities of your business idea.
  • … describe different forms of risk.
  • … derive strategies from working out strengths, weaknesses, risks and opportunities.
  • … determine a corporate vision for your company.
  • … determine goals for your company and deduce appropriate measures to achieve these goals.




SWOT analysis

Result of the analysis of your business idea

(internal view of your company)



Result of the analysis of your market

(external view of your company environment)


Use the strengths of the company to take advantage of the opportunities in the corporate environment

Overcoming possible weaknesses of the company by taking advantage of the opportunities in the company environment


Use of the company’s strengths to minimise the risks in the corporate environment

Minimising the weaknesses of the company and the risks of the company environment

Fig. 2: SWOT Analysis

Contenido de Sprint

3.1 SWOT analysis
SWOT analysis Copy Ilimitado
Risk management Copy Ilimitado
SWOT Analysis task Copy ILIMITADO
3.2 Corporate Vision
Corporate vision Copy CADUCADO
Corporate vision task Copy UNLIMITED
3.3 Corporate goals and strategy
Corporate goals and strategy Copy CADUCADO
Goals and measures Copy UNLIMITED
Example "superfood bistro"
Example “superfood bistro” Copy CADUCADO
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained there
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Esta obra de Martin Kröll, IAW/RUB está licenciada bajo CC BY 4.0. Para ver una copia de esta licencia, visite https://creativecommons.org/licenses/by/4.0/