[FW-ESP-02] Market/Competition
(Kröll, M.)

The initial question for the second learning sprint of the Founder’s workshop is as follows: How do the relevant market situations look against the background of the business idea (see figure 1)?


When analysing the market, Porters become so-called 5 forces (Porter, 1980) considered in more detail (see Fig. 2). The more the market success is threatened by one or more of these competitive forces, the more unattractive the industry under consideration and the more difficult it is to achieve a sustainable advantage over the competition.


Learning objectives:

This learning sprint has the following learning objectives:

The mentees can …

  • … explain the industry structure analysis according to Porter using the example of your business idea.
  • … analyse their market access as well as their positioning on the market with the help of the 5 forces model according to Porter.

Contenido de Sprint

2.1. Industry structure analysis according to Porter's 5 Forces
Porter’s 5 Forces Copy CADUCADO
2.1.1. Competition from new providers
Competition from new suppliers Copy 1 mes, 1 semana
Competitors Copy 2 años, 9 meses
2.1.2. Bargaining power of buyers
Bargaining power of the buyers (customers) Copy 2 años, 9 meses
Customers Copy 2 años, 9 meses
2.1.3. Bargaining power of suppliers
Bargaining power of suppliers Copy 2 años, 9 meses
Suppliers Copy 1 año, 1 mes
2.1.4. Competition from replacement products / services
Competition from substitute products/services Copy 2 años, 9 meses
substitute products/services Copy UNLIMITED
2.1.5. Intensity of competition between current providers
Intensity of competition between existing suppliers Copy 2 años, 9 meses
Competition between existing suppliers Copy 1 año, 1 mes
Example: Introduction of a new coffee product at Starbucks Copy 2 años, 9 meses
Example Copy 2 años, 9 meses
2.2. Resource-oriented approach
The resource-oriented approach Copy CADUCADO
Own resources Copy UNLIMITED
Example Copy 2 años, 9 meses
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Esta obra de Martin Kröll, IAW/RUB está licenciada bajo CC BY 4.0. Para ver una copia de esta licencia, visite https://creativecommons.org/licenses/by/4.0/