[FW-ESP-01] Business idea
(Kröll, M. )

The initial question for the first learning sprint of the Founders’ Workshop is the following: How can the product or service be described in more detail so that it is easy for a layperson or potential customer to understand (see figure 1)?

8 PARTICIPANTES INSCRITOS

The basis for starting a successful business is to find a new business idea with a high potential for development and success. If you have gone through the learning project “Employment Radar”, then you have learned how to identify the possible potential for a new business idea in a region. However, regardless of this, you can first try to develop a new business idea by thinking about the economic situation in your area.

Learning Objectives

The mentees…

  • develop their business idea by working out the features and characteristics of their product/service.
  • explain their target group as well as the benefits for the customer, taking into account the unique selling proposition.
  • relate their business idea to the Sustainable Development Goals and identify action derivations for their company.
  • design their product/service name as well as their company logo.

Contenido de Sprint

1.1 Product/Service
Product/Service Copy Ilimitado
Product distinction Copy 2 horas, 46 minutos
1.2. Potential customer groups
Potential Customer Groups Copy Ilimitado
Target Groups Copy 2 horas, 46 minutos
1.3. Benefit for the customer
Benefit for the Customer Copy Ilimitado
Benefit for the Customer Copy 2 horas, 46 minutos
1.4. Unique selling proposition
Unique selling proposition Copy Ilimitado
USP Copy 2 horas, 46 minutos
1.5. Sustainability goals
Sustainability goals Copy Ilimitado
Sustainability goals Copy 2 horas, 46 minutos
1.6. Product name/brand and company logo
Product Name/Brand and Company Logo Copy Ilimitado
Product name / brand and company logo Copy 2 horas, 46 minutos
Example Copy CADUCADO
ELEGIR ESTE SPRINT
  • ACCESO ILIMITADO
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The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained there
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Esta obra de Martin Kröll, IAW/RUB está licenciada bajo CC BY 4.0. Para ver una copia de esta licencia, visite https://creativecommons.org/licenses/by/4.0/
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