FOUNDERS WORKSHOP [ENGLISH]
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The initial question for the fourth learning sprint of the founder workshop is as follows: Which marketing strategy proves advantageous for the implementation of the product or service (see figure 1)?
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Marketing is about issues related to your product, price, distribution and communication policies (see figure 2). The development of a marketing plan is beneficial and an important core element of your business concept.
Figure 2: The 4-P model, Learning Sprint 4
This learning sprint has the following learning objectives:
The mentees can…
- … name and explain the instruments of marketing.
- … carry out an analysis using the marketing mix.
- …work out which points are relevant for a beneficial communication strategy between you and your business idea and the (potential) customers.
- … explain the ways in which contact can be established with (potential) customers.
Περιεχόμενο του σπριντ
|4.1. Product/Service Policy|
|4.1. Product/Service Policy Copy||Απεριόριστα|
|Features & customer expectations of your product Copy||UNLIMITED|
|4.2. The Pricing Policy|
|4.2. The Pricing Policy Copy||Απεριόριστα|
|pricing and break-even analysis Copy||UNLIMITED|
|4.3. Distribution Policy|
|4.3. Distribution Policy Copy||Απεριόριστα|
|Advantageous distribution channels Copy||UNLIMITED|
|4.4. Communication Policy|
|4.4. Communication Policy Copy||ΕΛΗΞΕ|
|How to disseminate your business idea Copy||UNLIMITED|
|Example "Superfood Bistro"|