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[FW-ELL-ENG-02] Market/Competition

The initial question for the second learning sprint of the Founder’s workshop is as follows: How do the relevant market situations look against the background of the business idea (see figure 1)?


    When analysing the market, Porters become so-called 5 forces (Porter, 1980) considered in more detail (see Fig. 2). The more the market success is threatened by one or more of these competitive forces, the more unattractive the industry under consideration and the more difficult it is to achieve a sustainable advantage over the competition.


    Learning objectives:

    This learning sprint has the following learning objectives:

    The mentees can …

    • … explain the industry structure analysis according to Porter using the example of your business idea.
    • … analyse their market access as well as their positioning on the market with the help of the 5 forces model according to Porter.

    Περιεχόμενο του σπριντ

    2.1. Industry structure analysis according to Porter's 5 Forces
    Porter’s 5 Forces Copy ΕΛΗΞΕ
    2.1.1. Competition from new providers
    Competition from new suppliers Copy 1 μήνας, 1 εβδομάδα
    Competitors Copy 2 έτη, 9 μήνες
    2.1.2. Bargaining power of buyers
    Bargaining power of the buyers (customers) Copy 2 έτη, 9 μήνες
    Customers Copy 2 έτη, 9 μήνες
    2.1.3. Bargaining power of suppliers
    Bargaining power of suppliers Copy 2 έτη, 9 μήνες
    Suppliers Copy 1 έτος, 1 μήνας
    2.1.4. Competition from replacement products / services
    Competition from substitute products/services Copy 2 έτη, 9 μήνες
    substitute products/services Copy UNLIMITED
    2.1.5. Intensity of competition between current providers
    Intensity of competition between existing suppliers Copy 2 έτη, 9 μήνες
    Competition between existing suppliers Copy 1 έτος, 1 μήνας
    Example: Introduction of a new coffee product at Starbucks Copy 2 έτη, 9 μήνες
    Example Copy 2 έτη, 9 μήνες
    2.2. Resource-oriented approach
    The resource-oriented approach Copy ΕΛΗΞΕ
    Own resources Copy UNLIMITED
    Example Copy 2 έτη, 9 μήνες
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