Career 4.0 Platform


The initial question for the first learning sprint of the Founders’ Workshop is the following: How can the product or service be described in more detail so that it is easy for a layperson or potential customer to understand?


The basis for starting a successful business is to find a new business idea with a high potential for development and success. If you have gone through the learning project “Employment Radar”, then you have learned how to identify the possible potential for a new business idea in a region. However, regardless of this, you can first try to develop a new business idea by thinking about the economic situation in your area.

Learning Objectives

The mentees…

  • develop their business idea by working out the features and characteristics of their product/service.
  • explain their target group as well as the benefits for the customer, taking into account the unique selling proposition.
  • relate their business idea to the Sustainable Development Goals and identify action derivations for their company.
  • design their product/service name as well as their company logo.

Περιεχόμενο του σπριντ

1.1 Product/Service
Product/Service Copy Απεριόριστα
Product distinction Copy 2 ώρες, 46 λεπτά
1.2. Potential customer groups
Potential Customer Groups Copy Απεριόριστα
Target Groups Copy 2 ώρες, 46 λεπτά
1.3. Benefit for the customer
Benefit for the Customer Copy Απεριόριστα
Benefit for the Customer Copy 2 ώρες, 46 λεπτά
1.4. Unique selling proposition
Unique selling proposition Copy Απεριόριστα
USP Copy 2 ώρες, 46 λεπτά
1.5. Sustainability goals
Sustainability goals Copy Απεριόριστα
Sustainability goals Copy 2 ώρες, 46 λεπτά
1.6. Product name/brand and company logo
Product Name/Brand and Company Logo Copy Απεριόριστα
Product name / brand and company logo Copy 2 ώρες, 46 λεπτά
Example Copy ΕΛΗΞΕ
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained there
Career 4.0 Platform
Αυτό το έργο του Martin Kröll, IAW/RUB έχει άδεια χρήσης CC BY 4.0. Για να δείτε ένα αντίγραφο αυτής της άδειας, συμβουλευτείτε