[FW-ENG-05] Online Marketing
(Kröll, M. / Lamprou, M.)

The initial question for the fifth learning sprint of the founder workshop is as follows: How do I work out a social media strategy (see Figure 1)?

4 PARTICIPANTS ENROLLED


LEARNING OBJECTIVES

This learning sprint has the following learning objectives:

The mentees can…

  • …understand what the first steps to building a successful communication channel are.
  • …explain how existing IT solutions can be used effectively or simple IT solutions can be created on their own, and how the effectiveness of IT-supported communication can be increased.
  • …explain what is central to the use of social media
  • …assess the circumstances under which the use of social media is advantageous for one’s own business idea.

Sprint Content

5.1. Customer-centric website
5.1. Customer-centric website EXPIRED
Your own website UNLIMITED
5.2. Social Media Marketing
5.2. Social Media Marketing Unlimited
Your social media strategy UNLIMITED
TAKE THIS SPRINT
  • UNLIMITED ACCESS
  • 26 SEATS
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This work by Martin Kröll, IAW/RUB is licensed under CC BY 4.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/4.0/
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