(Kröll, M. )
0( 0 REVIEWS )
(Kröll, M. )
The initial question for the fourth learning sprint of the founder workshop is as follows: Which marketing strategy proves advantageous for the implementation of the product or service (see figure 1)?
3 PARTICIPANTS ENROLLED
Marketing is about issues related to your product, price, distribution and communication policies (see figure 2). The development of a marketing plan is beneficial and an important core element of your business concept.
Figure 2: The 4-P model, Learning Sprint 4
This learning sprint has the following learning objectives:
The mentees can…
- … name and explain the instruments of marketing.
- … carry out an analysis using the marketing mix.
- …work out which points are relevant for a beneficial communication strategy between you and your business idea and the (potential) customers.
- … explain the ways in which contact can be established with (potential) customers.
|4.1. Product/Service Policy|
|4.1. Product/Service Policy||Unlimited|
|Features & customer expectations of your product||UNLIMITED|
|4.2. The Pricing Policy|
|4.2. The Pricing Policy||Unlimited|
|pricing and break-even analysis||UNLIMITED|
|4.3. Distribution Policy|
|4.3. Distribution Policy||Unlimited|
|Advantageous distribution channels||UNLIMITED|
|4.4. Communication Policy|
|4.4. Communication Policy||EXPIRED|
|How to disseminate your business idea||UNLIMITED|
|Example "Superfood Bistro"|