[FW-ENG-04] Marketing
(Kröll, M. )

The initial question for the fourth learning sprint of the founder workshop is as follows: Which marketing strategy proves advantageous for the implementation of the product or service (see figure 1)?

2 PARTICIPANTS ENROLLED

Marketing is about issues related to your product, price, distribution and communication policies (see figure 2). The development of a marketing plan is beneficial and an important core element of your business concept.

Figure 2: The 4-P model, Learning Sprint 4

 

 

LEARNING OBJECTIVES

This learning sprint has the following learning objectives:

The mentees can…

  • … name and explain the instruments of marketing.
  • … carry out an analysis using the marketing mix.
  • …work out which points are relevant for a beneficial communication strategy between you and your business idea and the (potential) customers.
  • … explain the ways in which contact can be established with (potential) customers.

Sprint Content

4.1. Product/Service Policy
4.1. Product/Service Policy Unlimited
Features & customer expectations of your product UNLIMITED
4.2. The Pricing Policy
4.2. The Pricing Policy Unlimited
pricing and break-even analysis UNLIMITED
4.3. Distribution Policy
4.3. Distribution Policy Unlimited
Advantageous distribution channels UNLIMITED
4.4. Communication Policy
4.4. Communication Policy EXPIRED
How to disseminate your business idea UNLIMITED
Example "Superfood Bistro"
Example EXPIRED
PRIVATE SPRINT
  • UNLIMITED ACCESS
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