Mentors
[FW-ENG-04] Marketing
(Kröll, M. )
The initial question for the fourth learning sprint of the founder workshop is as follows: Which marketing strategy proves advantageous for the implementation of the product or service (see figure 1)?
3 PARTICIPANTS ENROLLED
Marketing is about issues related to your product, price, distribution and communication policies (see figure 2). The development of a marketing plan is beneficial and an important core element of your business concept.
Figure 2: The 4-P model, Learning Sprint 4
LEARNING OBJECTIVES
This learning sprint has the following learning objectives:
The mentees can…
- … name and explain the instruments of marketing.
- … carry out an analysis using the marketing mix.
- …work out which points are relevant for a beneficial communication strategy between you and your business idea and the (potential) customers.
- … explain the ways in which contact can be established with (potential) customers.
Sprint Content
| 4.1. Product/Service Policy | |||
| 4.1. Product/Service Policy | Unlimited | ||
| Features & customer expectations of your product | UNLIMITED | ||
| 4.2. The Pricing Policy | |||
| 4.2. The Pricing Policy | Unlimited | ||
| pricing and break-even analysis | UNLIMITED | ||
| 4.3. Distribution Policy | |||
| 4.3. Distribution Policy | Unlimited | ||
| Advantageous distribution channels | UNLIMITED | ||
| 4.4. Communication Policy | |||
| 4.4. Communication Policy | EXPIRED | ||
| How to disseminate your business idea | UNLIMITED | ||
| Example "Superfood Bistro" | |||
| Example | EXPIRED | ||
