[FW-ENG-02] Market/Competition
(Kröll, M.)

The initial question for the second learning sprint of the Founder’s workshop is as follows: How do the relevant market situations look against the background of the business idea (see figure 1)?


When analysing the market, Porters become so-called 5 forces (Porter, 1980) considered in more detail (see Fig. 2). The more the market success is threatened by one or more of these competitive forces, the more unattractive the industry under consideration and the more difficult it is to achieve a sustainable advantage over the competition.


Learning objectives:

This learning sprint has the following learning objectives:

The mentees can …

  • … explain the industry structure analysis according to Porter using the example of your business idea.
  • … analyse their market access as well as their positioning on the market with the help of the 5 forces model according to Porter.

Sprint Content

2.1. Industry structure analysis according to Porter's 5 Forces
Porter’s 5 Forces EXPIRED
2.1.1. Competition from new providers
Competition from new suppliers 1 month, 1 week
Competitors 2 years, 9 months
2.1.2. Bargaining power of buyers
Bargaining power of the buyers (customers) 2 years, 9 months
Customers 2 years, 9 months
2.1.3. Bargaining power of suppliers
Bargaining power of suppliers 2 years, 9 months
Suppliers 1 year, 1 month
2.1.4. Competition from replacement products / services
Competition from substitute products/services 2 years, 9 months
substitute products/services UNLIMITED
2.1.5. Intensity of competition between current providers
Intensity of competition between existing suppliers 2 years, 9 months
Competition between existing suppliers 1 year, 1 month
Example: Introduction of a new coffee product at Starbucks 2 years, 9 months
Example 2 years, 9 months
2.2. Resource-oriented approach
The resource-oriented approach EXPIRED
Own resources UNLIMITED
Example 2 years, 9 months
  • 26 SEATS
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This work by Martin Kröll, IAW/RUB is licensed under CC BY 4.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/4.0/