Chapter 4: Define

Learning objectives in this chapter

The learner can:

• redefine the problem statement based on user’s needs trough specific tools;
• carry out the whole Define stage and manage the “story share and capture” tool;
• share ideas in a group of people with different backgrounds.

Definition of Define perspective

The second step of Design Thinking initiates a synthesis process and aims at:

• Analysing the empathy findings and users’ needs, detected during the previous stage
• Defining in a clear and simple way the problem to be addressed
• Reframing and understanding the meaningful challenge you will have to face

The “Define” stage in Design Thinking means:

• Reframing your challenge, based on new insights gained through your empathy work
• Reframing and redefining problems in a clearer way, based on previous findings
• Creating a reframed problem statement that will be the source for generating solutions and opportunities

The “Define” stage can be managed through specific tools. One of them is the so-called “Story share-and-capture”.