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[FW-ENG-01] Business idea
(Kröll, M. )

The initial question for the first learning sprint of the Founders’ Workshop is the following: How can the product or service be described in more detail so that it is easy for a layperson or potential customer to understand (see figure 1)?

8 PARTICIPANTS ENROLLED

The basis for starting a successful business is to find a new business idea with a high potential for development and success. If you have gone through the learning project “Employment Radar”, then you have learned how to identify the possible potential for a new business idea in a region. However, regardless of this, you can first try to develop a new business idea by thinking about the economic situation in your area.

Learning Objectives

The mentees…

  • develop their business idea by working out the features and characteristics of their product/service.
  • explain their target group as well as the benefits for the customer, taking into account the unique selling proposition.
  • relate their business idea to the Sustainable Development Goals and identify action derivations for their company.
  • design their product/service name as well as their company logo.

Sprint Content

1.1 Product/Service
Product/Service Unlimited
Product distinction 2 hours, 46 minutes
1.2. Potential customer groups
Potential Customer Groups Unlimited
Target Groups 2 hours, 46 minutes
1.3. Benefit for the customer
Benefit for the Customer Unlimited
Benefit for the Customer 2 hours, 46 minutes
1.4. Unique selling proposition
Unique selling proposition Unlimited
USP 2 hours, 46 minutes
1.5. Sustainability goals
Sustainability goals Unlimited
Sustainability goals 2 hours, 46 minutes
1.6. Product name/brand and company logo
Product Name/Brand and Company Logo Unlimited
Product name / brand and company logo 2 hours, 46 minutes
Example EXPIRED
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The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained there
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This work by Martin Kröll, IAW/RUB is licensed under CC BY 4.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/4.0/
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