[FW-ENG-01] Business idea
(Kröll, M. )

The initial question for the first learning sprint of the Founders’ Workshop is the following: How can the product or service be described in more detail so that it is easy for a layperson or potential customer to understand (see figure 1)?


The basis for starting a successful business is to find a new business idea with a high potential for development and success. If you have gone through the learning project “Employment Radar”, then you have learned how to identify the possible potential for a new business idea in a region. However, regardless of this, you can first try to develop a new business idea by thinking about the economic situation in your area.

Learning Objectives

The mentees…

  • develop their business idea by working out the features and characteristics of their product/service.
  • explain their target group as well as the benefits for the customer, taking into account the unique selling proposition.
  • relate their business idea to the Sustainable Development Goals and identify action derivations for their company.
  • design their product/service name as well as their company logo.

Sprint Content

1.1 Product/Service
Product/Service Unlimited
Product distinction 2 hours, 46 minutes
1.2. Potential customer groups
Potential Customer Groups Unlimited
Target Groups 2 hours, 46 minutes
1.3. Benefit for the customer
Benefit for the Customer Unlimited
Benefit for the Customer 2 hours, 46 minutes
1.4. Unique selling proposition
Unique selling proposition Unlimited
USP 2 hours, 46 minutes
1.5. Sustainability goals
Sustainability goals Unlimited
Sustainability goals 2 hours, 46 minutes
1.6. Product name/brand and company logo
Product Name/Brand and Company Logo Unlimited
Product name / brand and company logo 2 hours, 46 minutes
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This work by Martin Kröll, IAW/RUB is licensed under CC BY 4.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/4.0/