[FW-ENG-01] Business idea
(Kröll, M. )
The initial question for the first learning sprint of the Founders’ Workshop is the following: How can the product or service be described in more detail so that it is easy for a layperson or potential customer to understand (see figure 1)?
The basis for starting a successful business is to find a new business idea with a high potential for development and success. If you have gone through the learning project “Employment Radar”, then you have learned how to identify the possible potential for a new business idea in a region. However, regardless of this, you can first try to develop a new business idea by thinking about the economic situation in your area.
- develop their business idea by working out the features and characteristics of their product/service.
- explain their target group as well as the benefits for the customer, taking into account the unique selling proposition.
- relate their business idea to the Sustainable Development Goals and identify action derivations for their company.
- design their product/service name as well as their company logo.
|Product distinction||2 hours, 46 minutes|
|1.2. Potential customer groups|
|Potential Customer Groups||Unlimited|
|Target Groups||2 hours, 46 minutes|
|1.3. Benefit for the customer|
|Benefit for the Customer||Unlimited|
|Benefit for the Customer||2 hours, 46 minutes|
|1.4. Unique selling proposition|
|Unique selling proposition||Unlimited|
|USP||2 hours, 46 minutes|
|1.5. Sustainability goals|
|Sustainability goals||2 hours, 46 minutes|
|1.6. Product name/brand and company logo|
|Product Name/Brand and Company Logo||Unlimited|
|Product name / brand and company logo||2 hours, 46 minutes|