Mentors
[FW-ENG-01] Business idea
(Kröll, M. )
The initial question for the first learning sprint of the Founders’ Workshop is the following: How can the product or service be described in more detail so that it is easy for a layperson or potential customer to understand (see figure 1)?
9 PARTICIPANTS ENROLLED
The basis for starting a successful business is to find a new business idea with a high potential for development and success. If you have gone through the learning project “Employment Radar”, then you have learned how to identify the possible potential for a new business idea in a region. However, regardless of this, you can first try to develop a new business idea by thinking about the economic situation in your area.
Learning Objectives
The mentees…
- develop their business idea by working out the features and characteristics of their product/service.
- explain their target group as well as the benefits for the customer, taking into account the unique selling proposition.
- relate their business idea to the Sustainable Development Goals and identify action derivations for their company.
- design their product/service name as well as their company logo.
Sprint Content
| 1.1 Product/Service | |||
| Product/Service | Unlimited | ||
| Product distinction | 2 hours, 46 minutes | ||
| 1.2. Potential customer groups | |||
| Potential Customer Groups | Unlimited | ||
| Target Groups | 2 hours, 46 minutes | ||
| 1.3. Benefit for the customer | |||
| Benefit for the Customer | Unlimited | ||
| Benefit for the Customer | 2 hours, 46 minutes | ||
| 1.4. Unique selling proposition | |||
| Unique selling proposition | Unlimited | ||
| USP | 2 hours, 46 minutes | ||
| 1.5. Sustainability goals | |||
| Sustainability goals | Unlimited | ||
| Sustainability goals | 2 hours, 46 minutes | ||
| 1.6. Product name/brand and company logo | |||
| Product Name/Brand and Company Logo | Unlimited | ||
| Product name / brand and company logo | 2 hours, 46 minutes | ||
| Example | EXPIRED | ||
