Chapter 2: Design Thinking main applications

Learning objectives in this chapter
The learner can:
• interpret and justify the different purposes Design Thinking can be used for and transfer its use in different context
• distinguish the relevance of Design Thinking in your specific context

Definition of Design
Design Thinking derives from the broader concept of “Design”. The World Design Organization (WDO) provides the following definition, which captures its breadth and complexity:
“Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences”.