Market/Competition BG
The initial question for the second learning sprint of the Founder’s workshop is as follows: How do the relevant market situations look against the background of the business idea?
2ЗАПИСАНИ УЧАСТНИЦИ
When analysing the market, Porters become so-called 5 forces (Porter, 1980) considered in more detail (see Fig. 1). The more the market success is threatened by one or more of these competitive forces, the more unattractive the industry under consideration and the more difficult it is to achieve a sustainable advantage over the competition.
Learning objectives:
This learning sprint has the following learning objectives:
The mentees can …
- … explain the industry structure analysis according to Porter using the example of your business idea.
- … analyse their market access as well as their positioning on the market with the help of the 5 forces model according to Porter.
Съдържание на спринт
| 2. Sector structure analysis according to Porter's 5 Forces | |||
| Porter’s 5 Forces Copy | ИЗТЕКЪЛ | ||
| 2.1. Competition from new suppliers | |||
| Competition from new suppliers Copy | 1 месец, 1 седмица | ||
| Competitors Copy | 2 години, 9 месеци | ||
| 2. 2. Bargaining power of the buyers (customers) | |||
| Bargaining power of the buyers (customers) Copy | 2 години, 9 месеци | ||
| Customers Copy | 2 години, 9 месеци | ||
| 2. 3. Bargaining power of suppliers | |||
| Bargaining power of suppliers Copy | 2 години, 9 месеци | ||
| Suppliers Copy | 1 година, 1 месец | ||
| 2. 4. Competition from substitute products/services | |||
| Competition from substitute products/services Copy | 2 години, 9 месеци | ||
| substitute products/services Copy | UNLIMITED | ||
| 2.5. Intensity of competition between existing suppliers | |||
| Intensity of competition between existing suppliers Copy | 2 години, 9 месеци | ||
| Competition between existing suppliers Copy | 1 година, 1 месец | ||
| Examples | |||
| Example: Introduction of a new coffee product at Starbucks Copy | 2 години, 9 месеци | ||
| Example Copy | 2 години, 9 месеци | ||
| 3. The resource-oriented approach | |||
| The resource-oriented approach Copy | ИЗТЕКЪЛ | ||
| Own resources Copy | UNLIMITED | ||
| Example Copy | 2 години, 9 месеци | ||
