This task is about the targeted development of product or service ideas against the background of knowledge about the Sinus-Milieus. …
[ER-ITA-04] Customer segmentation based on Sinus Meta Milieus
(Kröll, M. , Burova-Keßler, K. & Dobija, J.)
(Kröll, M. , Burova-Keßler, K. & Dobija, J.)
Develop the product or service idea in a target group-oriented way Copy
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